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How are Opportunities defined in the context of Salesforce?

  1. Leads that have been turned into contacts

  2. Potential clients who follow up on services

  3. Qualified leads that are ready to purchase

  4. Accounts seeking customer support

The correct answer is: Qualified leads that are ready to purchase

Opportunities in Salesforce are specifically defined as qualified leads that are in the process of being pursued for a potential sale. They represent potential revenue for the business and are typically created when a lead has been assessed and deemed to have a genuine interest in purchasing products or services. In the sales process, a lead becomes an opportunity once it has gone through initial qualification steps, such as confirming that they have a need for the product, the budget to make a purchase, and the authority to complete the transaction. This distinction is crucial for sales teams as it helps prioritize efforts toward prospects most likely to convert into sales. The other options represent different aspects of the sales funnel or customer relationship management but do not accurately capture the specific definition of Opportunities within Salesforce. For instance, leads that have turned into contacts refer to a different phase in the sales process, and accounts seeking customer support focus on post-sale engagement rather than sales opportunities.